Although some of you use Google Analytics or other third party tools to track your blog traffic, many of you have requested an easier-to-use, fully-integrated stats feature for Blogger. We heard that, and we are excited to announce that Blogger in Draft now has built-in stats. Just go to Blogger in Draft, and you'll notice a new "Stats" tab. You don't have to install or configure anything to start benefitting from Stats.
The coolest thing about the new Blogger Stats is that it monitors and analyzes your visitor traffic in near-real-time. You can see which posts are getting the most visits and which sites are sending traffic to your blog right now. For example, if a reader shares one of your blog posts on Twitter and the post is getting lots of clicks, you will see a traffic increase in Blogger Stats almost instantly, with the particular Tweet mentioning your post being identified as the traffic source. Of course, traffic data across longer time periods (day/week/month) and all-time historical data are available as well.
There's also a lot more data that's being tracked, such as popular search keywords that send visitors to your blog, which country your visitors come from, and which web browsers they are using. Basically, with the new Stats feature, you know what's going on with your blog right now.
The new Stats feature shows all of this data in a simple, easy-to-understand graphical user interface. Since Stats are part of Blogger, you don't have to sign up for another service, or embed any code in a gadget.
Additionally, if you want the enterprise-level power and flexibility of Google Analytics, you can still use it, as outlined in this Help Center article. Note that the pageview data in Blogger Stats and in Google Analytics may not be identical, due to different collection mechanisms used. Also, Blogger Stats do not support private blogs for now.